Spring/Summer 2023 ANKH "Minimal African Fashion"

Embark on a Journey of Elegance and Simplicity

In the heart of Mozambique, amidst the vibrant colors and rich culture, emerges a fashion editorial that redefines minimalism with an African twist. Mina Collection, in collaboration with Brincadeira Earrings, presents a visual narrative crafted by a visionary team, spearheaded by the creative direction and photography of Wilfred Godinho.

Against the backdrop of Mozambique's breathtaking landscapes, our eclectic team embarked on a creative expedition to capture the essence of minimalism intertwined with African allure. Guided by the impeccable style of fashion designer Shaazia Addam, we meticulously curated over 35 looks that seamlessly blend simplicity with sophistication.

Months of dedication and passion culminated in a series of captivating images, each telling a story of grace and refinement. As Mozambique Fashion Week approached, we embarked on an intensive photoshoot, breathing life into a campaign that transcends boundaries and introduces a new era of African fashion.

Join us on this journey as we redefine the concept of minimalism, infusing it with the vibrancy and spirit of Africa. Embrace the beauty of simplicity with a touch of cultural richness, and witness the birth of a new aesthetic—Minimal African Fashion.

*Experience the Essence of Elegance. Explore the Allure of Africa.*

Wilfred Godinho
Creative Director

Mina Collection x Brincadeira Earrings
Campaign 2024"